Rotary Les Originales Tradition Review

Announced at Basel World this year, the Tradition family of watches is the Rotary Les Originales new signature collection. Taking design clues from their rich history and looking back at pieces from their heritage, the Les Originales Tradition range is an attempt to marry that history with a modern contemporary feel.

Presented in stainless steel, gold and rose gold, each is powered by an automatic Sellita movement, with double domed sapphire glass, a display case back and a sleek hidden crown. Earlier this week I had the opportunity to test drive the stainless steel variation ( GS90161/32 ) to see if what Rotary had been aiming for had been achieved.

Rotary – The Company

Initially I would like to provide a little background to Rotary , for readers who are less familiar to the brand. Rotary has a strong presence in the UK which stems from its appointment as the official watch supplier to the British army in 1940, this made Rotary a household name within the UK.

Rotary was established at La Chaux-de-Fonds, Switzerland in 1895 by Moise Dreyfuss and has a rich pedigree in watch making. In 1907 it started importing watches to the UK market, and in 1920 introduced its famous winged wheel logo that is still in use today, almost unchanged. In 2009 it introduced two significant initiatives, first its own waterproof standard and its lifetime guarantee. Both of which are present in the Tradition range.

The company operates under the Dreyfuss Group, which contains the Rotary, Dreyfuss & Co and J & T Windmills watch brands. In 2015 Rotary celebrated 120 years of watchmaking.

Les Originales Tradition – Summary

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